That's why it's crucial to design an onboarding process that brings those other benefits to light-so that users can keep having Aha moments throughout their journey with you. They come to you with one problem in mind and are curious to see if your product can help solve it, which means they rarely know how much else it can do for them. That's because most first-time users don't realize everything your product can do for them.
In fact, if you plan it right, your customers can have a whole series of Aha moments instead. It was easy, it made you feel smart, and it helped you get work done faster than ever before. Creating a channel in Slack feels much more like having a real-time conversation than sending an email or scheduling a meeting (which no one wants to do), so creating that first channel felt like an Aha! moment for many of their customers. They wanted something better-something that felt natural and easy-and Slack delivered. Before Slack, most companies were using email or conference calls to connect and work together in real-time, which was clunky and not very fun (or efficient). Here's how Slack did it: they got their users to create a channel where they could chat with their team. What problem are they solving with it? Why would they want something like this? Aim for a simple task The first step is to understand why people might be interested in using your product. The best way to do this is to focus on the basics. And then, you want them to let everyone else know about it.
The goal is to create an experience for your customers where they immediately understand the value of your product. The first time a customer uses your product should feel so good, they won't help but tell their friends about it.
How to design your customers' first Aha moment Twitter-for many people it was all about following celebrities and finding out what they were up to in real-time for journalists and other content creators, however, it turned into something else altogether because they began using it as an outlet for sharing links back to their own blogs or articles (this essentially became microblogging).
Uber-it’s when you book your very first ride and the driver arrives.Here are some examples of SaaS companies and their Aha moments: If they keep coming back, then they probably had an Aha! To measure your product’s Aha moments, look at how many times someone comes back after using it once. The Aha moment happens when people realize that they need what you're offering and can't live without it (for example, Facebook wouldn't be Facebook if no one told you how many likes you got on something).įinding your Aha moment starts with asking yourself "What problem are customers trying to solve?" and moving backward from there until you find it.
You know how some restaurants hand out free bread or nuts at the table so people don't get hangry and leave? That's like having an early "Aha!" in your product. Great products are designed to give users their first Aha moment as quickly as possible. In SaaS products, a lot of companies think of Aha moments as new user onboarding, but this isn’t always true! This post looks at how you can find out what the Aha moment for your product actually is. This is also the point at which they are least likely to churn (stop using your product). It’s important because this is the moment when customers start talking about your product to their friends, family, and even strangers.
It’s the point where they have seen enough of your product to know that it solves a problem for them. The Aha moment is the moment when your customer realizes that your product is going to change their life.